Marketing Portfolio

Realtor.com Rentals

  • Implemented strategic B2B campaigns and sales & marketing enablement. Enhanced pipeline growth, generating a 17% increase in net new leads, with a 42% sale conversion, through optimized outreach and lead nurturing.

  • Streamlined performance analysis metrics tracking, and defined benchmarks and KRs for team strategic planning. 

  • Pioneered new marketing channels and tactics, in paid media, a newsletter series, and a blog, plus comprehensive materials including a pitchbook and printed collateral, enriched by a compelling brand story and data-backed claims.

 

Avail, by REaltor.com

  • Worked with engineering and product development teams to transition the website from legacy codebase to new CMS, resulting in a 62% increase in visits 6 mo post-launch, and a 70% increase YoY. 

  • Owned the product roadmap for the website, including maintaining the CMS, optimizing performance, and led the implementation of conversion rate optimization (CRO) resulting in 20% organic conversion increase.

 

UTSA Online

Oversaw marketing strategy for UTSA Online, the university’s online degree offering that functions like a startup. Led the GTM strategy for new online degrees, managed audience targeting, web pages, messaging, social, email nurture campaigns, and search engine optimization.

  • Launched a new organic website, increasing leads by 34% and decreased cost-per-lead by 40%

  • Produced email marketing journeys in Salesforce Marketing Cloud to get leads through each stage of the funnel  

  • Administered $500K+ paid media budget for SEM and Social

 

St. Edward’s University

Pioneered digital marketing strategy for fundraising and event initiatives, resulting in a 46% alumni audience growth, over 1,700 donations, 5K+ event attendees, and over $100K in campaign revenue. 

  • Launched segmented outreach programs by leveraging data and A/B testing in email and social.  

  • Developed ambassador and content marketing program and crafted stories to share across multiple channels. 

Latinx Spaces

Freelance consulting support to media startup, Latinx Spaces. Directed communications strategy. Developed strategic partnerships and advised on the company’s brand. Assisted CEO with overseeing startup team including building process for project management. 

  • Led project for web redesign – migrated from Atavist to Squarespace 

  • Created content publishing process for the team using Trello

  • Established social following

 

AMA San Antonio Chapter

Elected Senior Vice President of Communications for the professional association board of the American Marketing Association San Antonio chapter. Led the creative team to promote chapter initiatives via email, web, and social. 

  • Created new email marketing templates in Emma 

  • Redesigned and migrated the chapter website from WordPress to Squarespace, for ease of volunteer use.

  • Developed a new process for event registrations