St. EdwarD’s University

 

Homecoming & Family Weekend

Managed the communications team for St. Edward’s #HilltopHC for four years. Directed the overall strategy, generated buy-in from Campus Partners, implemented email marketing and social marketing initiatives, led user testing for event registration, and served as project manager for all print production.

  • Over 1,500 attendees in 2019

  • High engagement across the university

 
 

Love Blue, Give Gold

Led viral giving social campaigns for three consecutive years. In 2019, trended in Texas and reached 500 donors in 1885 minutes (approx. 2 days based on founding year).

 

National Happy Hour

Increased registrations by 27% from 2018 to 2019 – 600+ registrants and 300+ attendees. Created viral posts to drive awareness. Increased social following.

 
 
 

Communications & Social Media