UTSA Online

Oversaw marketing strategy for UTSA Online, the university’s online degree offering, including go-to-market for new degrees, digital advertising, and student journeys through the enrollment funnel.

Launched a new organic website that increased traffic and inquiries by 34%, and decreased cost-per-lead by 40%

  • Performed search engine optimization

  • Produced email marketing journeys in Salesforce Marketing cloud to get leads through each stage of the funnel  

 

Marketing Strategy

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Marketing Reporting

I created weekly reports on KPIs, lead generation, and sales forecasting. I also gave semi-annual marketing presentations on progress to our college partners, see below links.

 

Email Marketing Journeys

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Method: Total of 5 email marketing campaigns with 38 automated emails. Collaborated with a copywriter, designer for content. Then, built the emails in Salesforce Marketing Cloud and launched the automation with support from the CRM director.