Realtor.com Rentals
Sales & Marketing Enablement
Implemented strategic B2B campaigns and sales enablement program. Enhanced sales pipeline growth, generating a 17% increase in net new leads, with a 42% sale conversion, through optimized outreach and lead nurturing.
Streamlined performance analysis tracking, and defined benchmarks and KRs for team planning.
Pioneered new marketing channels and tactics, in paid media, a newsletter series, a blog, plus a comprehensive pitchbook and repository for collateral, enriched by a compelling brand narrative and data-backed claims.
Budget Season
Led a marketing campaign to target multifamily audiences during peak budget planning season. Included gifting emails, digital ads, and sales outreach enablement to gain new leads, expand brand reach, and retain current clients.
Austin, Texas GTM
Led go-to-market campaigns in target geos like Austin and Houston. The Austin Blitz Campaign aimed to acquire new clients in the vibrant ATX market by targeting potential customers strategically.
Strategic Sales Collateral & Data-Backed Claims
Crafted marketing sales materials repository including a robust pitchbook, featuring easy-to-digest data claims to empower sales teams to portray a powerful brand story that resonates with clients. Additionally, I spearheaded a monthly enablement training session, teaching sales teams new strategies to elevate their reach and further enhance sales effectiveness.
